Fortune follows fame

The creative agency for the insurance industry

Stop chasing growth, start attracting it

Be the business everyone wants to work with.

— Attract the talent you want

— Get on more risks and RFPs

— Increase your strike rate

Marketers HR leaders Business leaders

Track your brand impact with five key metrics

Most insurance businesses measure what happened. Few measure whether their brand is making the business easier to choose. Discover five practical metrics that help you monitor visibility, familiarity and attraction, giving you an early indication of future growth. Download the guide and start tracking what really matters.

Get the metrics

Outstanding brands,
standout campaigns

Insurance is full of amazing businesses.

But too many don’t show it.

We'll help you craft a brand customers can't ignore.

Explore our services

2026 Insurance Talent report

Our latest Re:generation report reveals that insurance continues to struggle to attract the next generation, despite offering much of what young people want from a career.

Drawing on three years of research, including a new survey of 1,200 young people across the UK and US, we explore why perceptions remain stubbornly poor and what individual insurance businesses can do to change them it.

Explore the report

Projects

View all work

WBN Buenos Aires

Campaign Creative concept Copywriting Design Video production Event collateral Video and animation Brand

RELM Product

Creative concept Video Brand positioning Brand anatomy

CRC Group

CRC Group

Identity Brand positioning Value proposition Messaging Video

RMP 30th

Events Video Messaging Creative concept Campaign Identity

Clients

From reinsurers to retail brokers, we work across the insurance landscape.

Kudos

Free has been nothing short of a gamechanger for our network, bringing about a wave of positive change. From masterminding our rebrand to supporting with our member communications and events, and delivering our external marketing and PR with finesse. Their creative prowess is matched only by their impressive output, and we feel incredibly lucky to have them on our side.

Olga Collins

CEO, Worldwide Broker Network

You know an agency is the right fit for you when they feel like an extension of your team.

Kate Whittaker

Group Head of Marketing & Communications, DUAL

Working with the FREE Brands team on our rebrand was an absolute pleasure, they felt like a true extension of our team from day one. Their creativity, strategic thinking, and ability to bring our vision to life were nothing short of incredible.

Jessica Marshall

CMO, CRC Group

FREE showed us how we could harness our heritage and direct it to the future.

Mike Varney

Executive Vice President, Varney Agency

FREE’s dedication to our relationship is always evident and their attention to detail and creativity brings our business to life.

Joanne Seaward

Projects Director, RMP

The team at Free brought a deep understanding of both our business and the competitive landscape. Their strategic insight and creativity resulted in not only clear and compelling messaging, but also a robust brand platform that served as a vital foundation for our next chapter. This work was instrumental in helping us define our culture and identity as we moved forward post-acquisition.

Elleen Shannon

Marketing Director, Gallagher Re

Their work gave us the professionalism, credibility and impact we needed.

Michelle Leach

IMG

Winning work

Up front pricing

We offer transparent pricing and no mark-ups. Get in touch to discuss our project and retainer rates.

Let's connect

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Fortune follows fame

Stop chasing growth, start attracting it

Track your brand impact with five key metrics

Outstanding brands, standout campaigns

2026 Insurance Talent report

Outstanding brands,
standout campaigns