Get to know us better
We get it
Since 2012, our unique fusion of deep sector knowledge and creativity has helped insurance businesses stand out. From retail brokers to reinsurers, we understand your challenges and how to help you move forward.
Tried and tested
Our goal is to build outstanding brands. We're rigorous about it too. The FREE approach uses methodologies and principles that deliver results.
Behind you all the way
When you choose FREE as your partner, you know you're backed by a team of experts. Together, we offer creative solutions to help you achieve your goals. Because when you succeed, we succeed.
Meet the team
Being FREE
Four core
values shape
our culture
FREE love
We don’t just talk about making a positive impact. We put our time and money where our mouth is.
We champion the role of brand and marketing in the sector. That’s why we commit time and talent to supporting IMG and the IMCA with brand development, campaigns and content.
We’re dedicated to doing things that work. We work pro bono with Pancreatic Cancer Action, the only UK charity that focuses on improving pancreatic cancer survival rates through early diagnosis. Our campaigns have helped achieve record-breaking awareness of the fifth leading cause of cancer-related deaths in the UK.
PanCan 2025
A healthy team is a happy team. We invited a nutritionist into the office to share their wisdom on eating well. Now our fridge is always full of tasty ingredients and snacks to keep us feeling tip top.
Let’s connect
We’d love to chat about your brand ambitions.