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Fortune follows fame

The creative agency for the insurance industry

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Outstanding brands, standout campaigns

Insurance is full of amazing businesses.
But too many don’t show it.
We'll help you craft a brand customers can't ignore.

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Discover the findings of our new talent report

Insurance depends on people, but too few are joining the industry — and too many are leaving.

Our first Re:generation Report uncovered how young people outside the industry perceive it.

Our latest report reveals the inside story, and how early-career professionals view their choice. Together they expose the roots of the talent crisis and point to what businesses can do to solve it.

Projects

CRC Group

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CRC Group

Identity Brand positioning Value proposition Messaging Video

WBN Chicago

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WBN Chicago

Campaign Creative concept Copywriting Design Video production Event collateral

We are Varney

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We are Varney

Campaign Creative concept Copywriting Design Video production Event collateral

IMCA

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IMCA

Campaign Video Brand identity Creative concept

RMP 30th

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RMP 30th

Events Video Messaging Creative concept Campaign Identity
Clients

From reinsurers to retail brokers, we work across the insurance landscape.

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Kudos
Their work gave us the professionalism, credibility and impact we needed.

Michelle Leach

IMG

FREE showed us how we could harness our heritage and direct it to the future.

Mike Varney

Varney Agency

You know an agency is the right fit for you when they feel like an extension of your team.

Kate Whittaker

DUAL

FREE’s dedication to our relationship is always evident and their attention to detail and creativity brings our business to life.

Joanne Seaward

RMP

Up front pricing

We offer transparent pricing and no mark-ups. Get in touch to discuss our project and retainer rates.

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