Move faster Go further

Rebranding one of the largest US specialty risk brokerages

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What we did
Identity
Brand positioning
Value proposition
Messaging
Video

We were thrilled to be asked to rebrand CRC, one of the largest US specialty risk brokerages.

The new brand identity and messaging expresses the energy and focus in the business as they start a new chapter of independence.

Their heavy investment in technology, data and analytics together with their vast expertise across specialty risks, positions them as the brokerage that can help carriers, retail brokers and talent move faster and go further.

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Rebrands are no small feat, and having the right partners makes all the difference. Working with the FREE Brands team on our rebrand was an absolute pleasure, they felt like a true extension of our team from day one. Their creativity, strategic thinking, and ability to bring our vision to life were nothing short of incredible.

Jessica Marshall

CMO, CRC Group

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