It's the way they do it

Thrust onto the global reinsurance stage

Gallagher Re’s acquisition of the much larger Willis Re business created huge global opportunity. But to seize it, Gallagher would have to address a few marketing challenges. How could the lesser-known Gallagher Re carve out a positioning that would distinguish it from the leading giants of reinsurance broking, avoid it being seen as a rebadged Willis Re, and bring those who had come across from the acquired business fully into the Gallagher fold? All by the time the annual Monte Carlo reinsurance conference rolled around.

Going back to brand revealed the way

Through a series of workshops and interviews held with teams and individuals in the UK, US and Asia, we developed a positioning built on the 25 tenets of the Gallagher brand. The result was messaging strategy that at once spoke to cedent insurers’ needs and wants, and gave a sense of belonging to the global team. It all came together in this video that helped launch the Gallagher Re story both internally and externally.