A powerful story of a journey through innovation
Mortgage Brain, an established mortgage technology leader with a legacy of first-to-market innovation dating back to the late 80s, needed a high-octane launch film for a VIP presentation event. The video would debut at the Everyman Cinema, Battersea Power Station, a venue chosen for its representation of legacy, evolution, and modern innovation, aligning perfectly with Mortgage Brain’s journey.
The film had to do three things:
– Celebrate decades of market leadership while spotlighting bold new innovations launching in 2025– Deliver a cinematic ‘wow’ moment worthy of a big-screen environment– Live beyond the event, working for expo stands, roadshows, and ongoing product communication
It needed to be high-impact, high-energy, unmistakably premium, and reflective of a brand that continues to redefine its sector.
Captivating event attendees
We developed a bold creative concept which focused on Mortgage Brain’s legacy of innovative solutions created to meet the challenges of today, tomorrow and beyond.
– Script + copywriting crafted to spotlight market leadership and innovation– Cinematic storyboard designed for maximum impact in a cinema environment– Fast-paced typographic animation and future-tech visuals– Music-driven editing for energy, emotion, and wow factor– Event-ready for ongoing marketing use
The launch film delivered a standout moment at Battersea which was dynamic, memorable, and unmistakably premium. It positioned Mortgage Brain as the undisputed market leader and a company at the forefront of shaping future mortgage technology innovation.
Now used across events and expos nationwide, the film has become a flagship asset in Mortgage Brain’s brand toolkit.
The team at FREE more than delivered. From taking the brief, managing the project, and delivering the finished video, everything was meticulously executed. The creative team understood exactly what I was trying to achieve and they produced the perfect concept to fit our brand. Every moving part was closely managed and deadlines were hit, which filled me with confidence. I felt in very safe hands! The finished video was incredible. High energy, high octane, high impact – it was the perfect opener to our VIP event, setting the scene for the presentations to come. We’ve received amazing feedback from delegates who have commented that it really sets us apart from the competition. It’ll be a key brand asset for us going forward, creating impact well into the future.
Pollyanna Puddephat
Head of Marketing, Mortgage Brain