Developing a brand and naming system for innovative products
Relm is the only insurer dedicated to emerging industries. On a mission to make innovation resilient, their bespoke solutions give dynamic sectors like Web3, AI, alternative medicine and the space economy the protection they need to thrive.
Relm came to us with a unique challenge: create distinctive names and identities for five products designed for clients immersed in Web3 technologies. The solution needed to reflect an approach to protection that’s anything but generic.
We developed an intelligent naming architecture that would build lasting memory structures and demonstrate deep sector expertise.
We created five distinctive product brands:
SIGMAWEB3 – A specialist, multi-line package policy for organisations operating with Web3 technologies.
ALPHAWEB3 – Coverage for digital asset fund or investment managers.
NOVAWEB3 – Cyber and Technology Errors & Omissions coverage for organisations providing Web3 technology services or products.
VISTAWEB3 – Digital and physical crime coverage for organisations holding digital assets.
AURAWEB3 – Reimbursement coverages for organisations staking on Ethereum.
Each product was unified under Relm's distinctive blue identity, with the imagery recognising the people behind the innovation.
The result? Memorable and meaningful product brands that speak the language of Relm’s clients.