Creating a campaign for WBN’s Chicago conference
The Worldwide Broker Network (WBN), the largest independent broker network globally, challenged us to create a compelling theme and comprehensive marketing campaign for their Chicago conference. Drawing inspiration from the city’s phoenix-like rise after the Great Fire of 1871, we developed the “Rise Together” concept—connecting Chicago’s architectural renaissance with WBN’s collaborative approach to reimagining the insurance landscape and delivering exceptional results for their clients.
Our comprehensive solution included strategic concept development, complete visual identity creation, immersive on-site content production, and an integrated multi-channel marketing campaign. We designed everything from the identity to digital assets, print collateral, and environmental design elements. Our on the ground team captured the event through still photography, videography, and vlogs, while executing curated content for LinkedIn.
The results were exceptional, with record attendance of nearly 400 delegates from 89+ countries, 6 media interviews. Beyond the event itself, we continue to build WBN’s content marketing strategy, creating a thought leadership library and sustainable social media framework that continues to elevate WBN’s global presence.
FREE didn't just create a conference theme – they developed a powerful narrative that resonated with our global membership and captured the innovative spirit of both Chicago and WBN. The comprehensive campaign they delivered exceeded our expectations at every level.
Olga Collins
CEO, WBN